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home the details potential use examples contact details home the background over at least the last 5 decades, the fans of manchester united, newcastle united, west ham united, sheffield united, dundee united, and other "united" football teams have sung and chanted: “there’s only one united” if you’re in any doubt, it will be in your financial interests to get this tested. ask any fan of manchester united, (for example), to complete the phrase: there’s only one ……….? virtually every fan will answer “ united ”. without doubt, the phrase “ there’s only one united ” is burned into the hearts and minds of tens of millions of united fans worldwide. this information will be of interest to: sports brand companies looking to target united fans. a sporting organisation or club (football or otherwise), existing, new or soon-to-be-launched, looking to re-brand or launch from new - with the word "united" in the name - or with a connection to the word "united". a young, ambitious entrepreneurial company looking to start a new lifestyle or sports clothing brand and build it into a truly aspirational global brand. a brand licensing company looking to forge lucrative commercial deals with a range of parties based in europe, the usa, the far east and china. global organisations containing the word "united". the opportunity this opportunity arises because my company owns intellectual property in relation to the phrase there’s only one united ™ . (for further detailed information on this, please click on "the details" link). the central pillar of this protection is a european (ctm) registration which includes class 25 protection (covering a very wide range of leisure clothing and sporting wear). it covers 27 countries and is the perfect foundational basis from which to expand trade mark protection on a worldwide basis - should that be required. in addition to the ctm registration, this intellectual property also includes major internet domains in relation to there’s only one united™ (including theresonlyoneunited.com ) - which would give the new owner a truly digital presence for its new brand along with unlimited global potential. my company currently owns this intellectual property because s ome years ago, it had made available to discerning united fans bespoke, high value, “one-off” articles of clothing bearing there’s only one united™. this had been more of a lifestyle hobby rather than a business, borne out of my passion and affinity for manchester united football club. however, this activity has now been wound down as i focus on other business interests. consequently, my company is now going through a process of planned divestment including the disposal of intellectual property in relation to there’s only one united™. i happen to have been a manchester united fan for many years, and i have offered to sell the intellectual property in relation to there’s only one united™ to manchester united on several occasions in the past and as recently as april 2014. however, the club has failed to express any significant interest. brand consultants advising my company consider such a lack of action to be highly surprising when you consider that the addition of there’s only one united™ to the manchester united™ main brand could boost the global (merchandising and sponsorship) revenues of manchester united football club by many tens of millions of pounds in the future. the merchandising of sports clothing is one of the most important income streams for the top football clubs and especially for a global sporting icon like manchester united football club. not only does such activity create important revenue for the club, it creates important images and messages for the fans, the players, the sponsors, the media, and the world in general. all global icons have a strapline/motto/slogan or secondary brand to support and reinforce the main brand. for example: just do it ™ makes people think of ? (nike) impossible is nothing ™ makes people think of ? (adidas) vorsprung durch technik ™ makes people think of? (audi) we try harder ™ makes people think of? (avis) let your fingers do the walking ™ makes people think of? (yellow pages) because you’re worth it ™ makes people think of? (l’oreal) finger lickin’ good™ makes people think of? (kentucky fried chicken) the ultimate driving machine ™ makes people think of? (bmw) it could be you™ makes people think of? (the national lottery) consider this truly amazing fact. despite being a global sporting icon, manchester united has never had an established strapline or team motto. isn’t that absolutely incredible? if you doubt that fact, type “manchester united team motto” into google and check out the results. (rather belatedly it would appear that the "penny is beginning to drop" in the marketing department at the club as someone inside the club, or perhaps one of their outside consultants, has recently come up with the boringly underwhelming "youth, courage, greatness" and "breaking expectations" as potential phrases to which the club might aspire. these are phrases to which manchester united fans will never make any emotional "connection". as manchester united football club endeavours to further establish itself as a truly global icon, it is clear that until and unless the club establishes its own truly unique and traditionally historic strapline/brand positioning statement which will be readily accepted by the great majority of fans, a critically important element is missing from its overall marketing mix. sadly, and unfortunately for the club and its fans, manchester united football club do not appear to recognise that fact, and nor do they appear to appreciate the unique financial and marketing potential of there’s only one united™. there are very powerful commercial arguments in favour of manchester united owning there’s only one united ™ although it appears that this will not happen. it would have been a unique opportunity for the club to add a superbly iconic brand to its portfolio of existing brands. as an additional and complimentary secondary brand alongside the manchester united™, man utd™ and theatre of dreams™ brands, it is difficult to imagine anything more commercially stunning than there’s only one united ™ . it would have enabled the club to offer a far wider range of designs and design combinations on its merchandise. and again, to repeat, by maximising its brands, manchester united would have maximised its income. in addition to being on certain lines of merchandise as a brand in its own right or in combination with its existing portfolio of brands, theres only one united ™ would also have been a superbly appropriate commercial “positioning statement” or “strapline” and fabulous club motto for decades to come, epitomizing all that manchester united would wish to stand for: i.e. “absolutely unique ( there’s only one ), extra special, close to the heart, unmatchable, almost spiritual, something to be proud of, something to be associated with, something to follow and support, something that makes us all united in one common cause”. what a superb strapline or club motto this would have been for manchester united – a club that has always sought to play football of the highest order in an entertaining, attacking, positive and stylish way. the trade mark comprises both words and logo. the logo is currently an amusing football character that carries universal global appeal across a range of countries and cultures. this football character logo may of course be retained. however, as per trade mark common practice, the organisation taking ownership of the trade marks will be free, if it so wishes, to apply to retain the words but change or amend the logo to one of its own choosing , and to change the relative positioning of the logo in relation to the words, or to change the relative sizes of words and/or logo. also, if manchester united football club (had) become the owner, as per trade mark common practice, it could have used part or

URL analysis for unitedassets.co.uk

http://www.unitedassets.co.uk/./
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Whois Information

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Error for "unitedassets.co.uk".

the WHOIS query quota for 2600:3c03:0000:0000:f03c:91ff:feae:779d has been exceeded
and will be replenished in 101 seconds

WHOIS lookup made at 15:35:47 23-Oct-2017

--
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  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS unitedassets.co.uk

  PORT 43

  TYPE domain

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED no

DOMAIN

  NAME unitedassets.co.uk

NSERVER

  NS.123-REG.CO.UK 212.67.202.2

  NS2.123-REG.CO.UK 62.138.132.21

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